Book on rural marketing

Rural market profile characteristics of a rural consumer opportunities and challenges from rural markets fake encounters in rural areas. Text and cases, 2e book online at best prices in india on. Welcome to rural marketing, indias first and foremost destination for discovering the new india its shape, size and momentum behind its rural markets. Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in india, this book goes beyond. Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in india, this book goes beyond discussing just the strategies to sell products to village economies. This highly practical and informative book provides unique insights into the essential features of rural markets in india as well as challenges posed by the rural. The book contains a number of livewire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. Let us now discuss these four components of the marketing mix concerning the product being introduced in the rural market.

Rustom s davar, 1998 modern marketing management, university. Specially, the subject of agricultural marketing includes marketing functions, agencies, channels, efficiency and costs, price spread and market integration, producers surplus, government policy and research, training and statistics on agricultural marketing. Infused with numerous reallife case studies of companies that have ventured into the field, this book will prove to be. Rural advertising is more of an education than advertising. Its main objective is to improve peoples lifestyle with new ideas and technologies. Philip kotlers most popular book is marketing management. The first edition of rural marketing was published in 2005a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The evolution of rural marketing from agricultural marketing, with commodity and institutional focus, to a more comprehensive threedimensional perspective of rural to urban, urban to rural, and.

Rural marketing environment, organisation and functions of agricultural marketing, marketing of consumer durables and nondurables, attitudes and beliefs of rural markets structure, marketing of agricultural inputs, agricultural marketing, classification of products and economic development, role of warehousing, processing of select. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous. Rural marketing environment, organisation and functions of agricultural marketing, marketing of consumer durables and. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The products manufactured in cities such as the fmcg products, fertilizers, consumer durables, etc. Csg krishnamacharyulu and lalitha ramkrishnan for theoretical understanding of rural marketing it is the best book. The exchange of goods between these two markets can be understood in the following ways. Pradeep kashyap is the author of the rural marketing book 3. Philip kotler has 297 books on goodreads with 84271 ratings. Read, highlight, and take notes, across web, tablet, and phone. See all formats and editions hide other formats and editions. The subsequent and unimaginable changes in rural india in the last decade prompted the need of a revised edition to make the book more relevant to the.